Roughriders Unveil Bold New Logos

by Sports Information Staff

PORTLAND, OR-- The Portland Roughriders are galloping into the future with a thrilling rebranding initiative, unveiling a fresh take on the team's visual identity. This exciting evolution encompasses a dynamic new primary logo, a powerful wordmark, and a helmet design that embodies the Roughriders' unwavering spirit.


The primary logo showcases a powerful Roughrider on a roughrider, with a menacing stare ready to charge. The design boasts a contemporary aesthetic, featuring bold lines and a sleek, modern design. This powerful image symbolizes the Roughriders' relentless pursuit of taking what's theirs and a commitment to thrilling their fans with every game.


Accompanying the primary logo is a striking wordmark. The typography is bold and confident, reflecting the Roughriders' unwavering determination. The clean lines and modern design ensure the wordmark is easily recognizable across various platforms, solidifying the Roughriders' brand presence.


The new helmet design takes center stage on the field, proudly displaying a rearing Roughrider head. This fierce image embodies the team's fighting spirit and unwavering toughness. The helmet's color scheme remains true to the Roughriders' legacy, ensuring a sense of familiarity while embracing a fresh look.


This rebranding signifies a new chapter for the Portland Roughriders. It's a testament to the team's commitment to excellence, both on and off the field. The Roughriders are excited to charge forward with this bold new identity, one that reflects their unwavering spirit and dedication to their fans.


Stay tuned for more exciting announcements as the Roughriders prepare for the upcoming season.


About the Portland Roughriders

The Portland Roughriders are a professional football team competing in the National Gridiron League (NGL). Established with a mission to deliver thrilling football action and foster community engagement, the Roughriders are committed to excellence both on and off the field. As ambassadors of the sport, the Roughriders strive to inspire the next generation of athletes through youth programs and community initiatives, embodying the true spirit of teamwork, resilience, and sportsmanship.